Free tool
Answer four quick questions and see what a freelancer, an agency, and a managed program would each charge to build and run your site in 2026. No email required, no sales call, no catch.
Your inputs
Your estimate
A freelancer, one-time build
An agency, one-time project
A managed program, per month
Pick your numbers to see the math.
How the numbers work
Two contractors get quotes ten times apart for what sounds like the same thing, and the gap is almost never about design. It is about scope. The biggest swing is how many service lines you sell, because each one is a different search and needs its own page to rank. The second is how many towns you want to show up in, since Google mostly shows you where your address sits unless you build a real page for each place you drive to.
After that it comes down to whether anyone is doing the ongoing work. A site that just sits there is cheap. A site where someone requests reviews after every job, keeps your Google Business profile accurate, and adds town pages as your radius grows costs more, because that is the work that keeps the phone ringing. Call tracking is the last piece: a small monthly cost that finally tells you which of all this actually produced a booked job.
This calculator turns those four levers into real 2026 ranges. The one-time numbers are what a freelancer or an agency would charge to build it once. The monthly number is what a managed program runs when the review work, town pages, and reporting never stop. Our own answer is to charge one flat fee for all of it, so you can compare like for like instead of guessing.
FAQ
Tell us your trade and the towns you cover. We will come back within 24 hours with an honest read on what you actually need, no pressure and no call required.