Marketing for Siding Contractors
A re-side is a five-figure decision that starts with weeks of vinyl-versus-Hardie research, not a phone call. We build the material pages, the brand pages, the before-and-after galleries, the reviews, and the call tracking that make you the contractor they shortlist when the research ends. One team, one flat $1,500 a month.
The landscape
For a long time, siding sold itself: a yard sign during the install, two neighbors leaning on a fence looking at the finished wall, a referral over coffee. That still happens, and when it keeps your crew booked at your price, good. But the buyer behind most re-sides today starts somewhere else. They spend weeks on Google comparing vinyl against fiber cement against engineered wood, looking up what James Hardie costs, asking whether insulated vinyl actually cuts the heating bill, and scrolling galleries to see what board and batten looks like on a house their color. By the time they contact anyone, they have a shortlist of two or three contractors, and the shortlist came from the same searches the research did.
Here is the honest picture of the opportunity. You will not outrank Angi and Modernize for broad 'siding cost' searches; the national lead sellers own those, and they sell that same homeowner to four contractors at once. What is winnable, and mostly unclaimed, is everything underneath: the material comparisons, the brand searches Hardie's advertising creates, the town-level searches, and the storm damage searches in hail country. Most siding contractor websites are a logo, a phone number, and ten dark photos. Almost none answer the questions buyers actually research. The contractor who publishes real material pages and real before-and-after galleries is not competing with much.
The problem
A re-side buyer compares vinyl, fiber cement, and engineered wood for weeks before contacting anyone. If your site is one page that says 'we do siding,' you are absent for the entire decision. Whoever answers the comparison questions ends up on the shortlist, and the shortlist is where the job is won or lost.
James Hardie spends heavily making homeowners want fiber cement, so people in your market search 'james hardie installers near me' every week. If you hang it, maybe even carry the certification, but your site never says so plainly, that branded demand lands on whichever competitor built a Hardie page. You are losing jobs a manufacturer already paid to create.
After a hail event, out-of-town crews flood the neighborhood with door hangers, and homeowners who would rather hire local go to Google looking for an alternative. If you have no storm damage page explaining how you handle insurance claims, the homeowner who specifically wanted a local company cannot find one, and signs with the knocker anyway.
Siding is bought with the eyes. A homeowner cannot picture 'fiber cement, iron gray, board and batten accents' from a text description, and they will not dig through a Facebook album of dark phone photos to find it. If your finished walls are not organized into before-and-after galleries by material and color, your craftsmanship sells for nobody.
Angi and Modernize sell the same homeowner to three or four contractors, so you pay to race your competitors to a price shopper. Maybe that math works, maybe it does not, but without call tracking on every channel you cannot tell which jobs came from leads you bought, which came from your own site, and which channel deserves to be cut.
What we build
Vinyl and insulated vinyl, fiber cement, engineered wood, board and batten, cedar if you hang it. Each gets its own page with honest pros and cons, realistic price ranges, and energy efficiency answers, because 'vinyl siding vs fiber cement' is exactly what your next customer is typing right now.
If you install James Hardie or LP SmartSide, a dedicated brand page with your certification, the color lines you carry, and your finished projects catches the searches the manufacturers' national advertising creates. Branded searches are the warmest traffic in this trade.
Built for the week after the hail: what siding damage looks like, how the claim process actually works, and why a local company beats a crew that follows storms across state lines. This page has to be ranking before the storm; you cannot build it after the hail falls.
Organized by material, color, and town, labeled with the product lines used, and fast enough to load on a phone. Buyers shortlist the contractor whose finished walls they can picture themselves living behind. Every completed job becomes permanent sales material.
Not a dropdown of ten cities. A dedicated page for every town and suburb your crews reach, each built around that town's searches, so 'siding contractors near me' resolves to you wherever in your territory the search happens.
The smaller jobs, storm-cracked sections, woodpecker holes, rotted fascia, fill the shoulder season and put your crew on the property before the full re-side. A repair customer who watched you work clean is your cheapest re-side lead.
The searches that matter
Each one gets a page whose only job is to catch it.
The highest-intent search in the trade. Your town pages and Google Business profile work together so it resolves to you across the whole territory, not just your home base.
Cost searchers are early researchers with a five-figure project forming. A page that answers honestly puts you in the running before any competitor knows the job exists.
Hardie's national advertising creates this search; your brand page collects it. The buyer typing it has usually already chosen the material, which makes it the warmest lead in siding.
The classic research search, typed weeks before anyone gets a call. The contractor whose comparison page they read becomes the default expert when quoting starts.
Spikes within days of a storm and goes to whoever already ranks. The storm page catches homeowners who want a local company instead of the crew knocking on their door.
Engineered wood is the fastest-growing material conversation, and most markets have no contractor answering it. An honest cost page takes that position by default.
The energy efficiency buyer, often researching in winter while staring at the heating bill. A straight answer captures a re-side that books months later.
Smaller-ticket but urgent, usually rot or animal damage. These jobs fill the gaps between re-sides and get your crew onto properties that will need full siding within a few years.
A cracked panel after a windstorm or a stray baseball. Repairs are quick revenue, and the homeowner who found you for a $500 fix calls nobody else when the whole wall fails.
The whole-project question, asked at the very start of the journey. Meeting it with a real number makes your quote the baseline every later quote gets measured against.
The math
$15,000-25,000
Typical full-house range; complex two-story homes run higher. One job covers most of a year of the fee.
$8,000-25,000
The volume product of the trade. Even the low end covers more than five months of marketing.
$9,000-18,000
The fastest-growing material conversation, and the least answered online in most markets.
$8,000-30,000
Paid at replacement cost by the carrier. One approved claim can fund the entire year of marketing.
$600-6,000
Urgent when rot or squirrels show up, and a foot in the door on homes heading toward a full re-side.
$350-1,500
Small tickets, fast turnaround, and the cheapest way to become a homeowner's siding company before the big job.
The math is short. The fee is $1,500 a month, $18,000 a year. A fiber cement re-side runs $15,000-25,000 and a vinyl job $8,000-25,000, so one or two extra full re-sides a year and the system has paid for itself before you count a single repair, soffit job, or insurance claim. We will not promise you rankings or a lead count; nobody honest can. What we promise is the work, plus call tracking on every number we publish, so at the end of the quarter you are looking at recorded calls and the jobs they became. If the numbers do not justify the next quarter, you cancel and keep every asset. That is the standard we are happy to be held to.
Seasonality
Siding demand follows the weather twice over. Install season runs spring through fall; in northern states winter slows down because vinyl gets brittle in the cold and staging ices up. Then there is hail season, roughly May through July in the hail states, which can dump a year of insurance work on one zip code in an afternoon. Both rhythms point the same direction: Google moves on a delay of months, so the position you hold when the spring research wave or the first hailstorm arrives was built the winter before. You cannot SEO your way into a storm that already happened. And a surprising amount of spring siding starts with a January heating bill, when a homeowner goes looking for insulated siding answers months before any crew can climb staging. Start in the slow months and the busy season pays you back; start in the busy season and you are paying to catch up.
Siding Contractors package
Billed quarterly · $4,500 per quarter
Full-service marketing built for siding contractors. Answer the material research, own the brand searches, be findable the week the hail hits, and see exactly which pages and towns every call came from.
FAQ
Where we work
Remote by design, US-wide by default. These are the state markets we know best for this trade.
Adjacent trades
Tell us about your crew and your market. We will come back with a clear plan within 24 hours.