Trades / Remodeling / Website cost
In 2026 a remodeling website comes four ways. DIY builders such as Wix or Squarespace cost $16 to $39 monthly. A freelancer build runs $1,500 to $8,000, paid once. A full agency project is $3,000 to $15,000, paid once. A managed marketing program that books consultations costs $1,500 to $5,000 monthly.
The real ranges
Prices for a remodeler's website run from a few hundred dollars a year to several thousand a month, and most of the gap has nothing to do with how the site looks. It comes down to whether you are buying a brochure or a system that gets you onto the shortlist before the consultation. Here is the honest breakdown.
$16-39/mo
You assemble the site yourself on a monthly plan, hosting bundled in. Wix and Squarespace business tiers sit around $39 monthly, GoDaddy nearer $21. It is the cheapest route, and it works for a single brochure page carrying your number, a few finished kitchens, and a license line. The problem for a remodeler is reach: one page cannot rank when a kitchen, a bath, a basement, an addition, and a tub conversion are five separate buyers typing five separate searches. There is no dedicated page per town your trucks reach, no gallery laid out for search to read, no closeout review flow, no financing answer, no tracked number. Ranking structure is precisely the job these drag-and-drop tools leave undone.
$1,500-8,000
One designer puts together a custom site, then turns it over to you. Expect $1,500 to $3,000 from someone newer building five pages, and $3,000 to $8,000 from a seasoned hand with a real portfolio. The result looks far cleaner than most remodeler sites and the asset is yours free and clear. The limit is that it freezes on launch day. No one returns next spring to add the suburbs you have started working, to chase a review after each kitchen wraps, to drop this year's projects into the gallery, or to report which consultations the pages drove. In a crowded metro that ongoing labor is the whole game, and a single hand-off build leaves it on the table.
$3,000-15,000
A shop delivers a fully custom build with written copy and photo direction, usually with service pages and starter local SEO included. A lead-focused contractor site with galleries tends to land $2,500 to $6,000; spending $6,000 to $15,000 buys richer page architecture, financing content, and broader town coverage. The catch matches the freelancer's: the day the project ships, reviews quit accumulating and your map coverage quits expanding unless you tack on a separate retainer, which agencies usually price at $200 to $500 monthly and which buys maintenance alone, not fresh pages or review chasing.
$1,500-5,000/mo
Rather than buy a finished site you subscribe to an ongoing program: the site plus rolling local SEO, fresh town and service pages, closeout review requests, a tended Google profile, and reporting. For local home services these retainers usually fall between $1,500 and $5,000 monthly, while national shops climb to $3,000 to $10,000 and beyond. It is the one model that fits how remodeling sells, since a research cycle that lasts months means the consultation-winning work, reviews and map coverage and a current gallery, never reaches done. The downside: at the bottom you often get a cookie-cutter template with weak SEO, and at the top a large slice of the fee covers account managers rather than work on your pages.
$15-150 per lead
These are not websites, but they are where most remodelers part with money first, so they earn a line here. Houzz Pro stacks a lead-generation plan that runs around $399 monthly (as of 2026) on top of its base software; Angi runs about $288 to $300 yearly plus $15 to $85 each lead, remodeling landing toward the top; Thumbtack takes $25 to $150 or more per remodeling lead, kitchens and baths landing toward the top. The trap is that one inquiry gets resold to three to eight companies, so the fee buys you a seat in an auction while the platform keeps the homeowner. Fine to plug a thin month, but it rents you access and builds nothing that drives down your cost per signed job as the years pass.
What moves the price
A remodeler who only does bathrooms needs far less than one running kitchens, baths, basements, additions, whole-home guts, and tub-to-shower conversions. Each line of work is a different buyer on a different timeline searching a different phrase, and each needs its own page to rank for it. Stack them all on one Remodeling Services page and Google shows you for none of them. More service pages means more copywriting and structure, and that is the single biggest swing in any honest quote for a remodeling site.
Google ties you to the one address your shop sits at, so every suburb your crews reach needs its own page to be found there. A remodeler working one small town needs a handful of pages; a metro remodeler covering a 30-to-45-minute radius can need 100 or more, each written around that town's searches rather than copy-pasted. Town count is the second biggest price driver, and it is the one remodelers underestimate most because they think of themselves as one local shop, not a company that should rank across a whole map.
Every remodeler has twenty years of finished kitchens living in a camera roll, but a photo slider is invisible to search and does almost no selling. Turning that work into a gallery search engines can read, organized by project type and town with real before-and-after structure, the scope, and a rough price band underneath, is hands-on labor. A three-photo slider is cheap; a gallery built to pull traffic and hold shortlist-stage homeowners costs more because someone has to structure it, and that work shows up in the quote.
Most $50,000 kitchens are not paid in cash, and most remodel searches are research searches, not hiring searches. Pages that answer kitchen remodel cost, how long a bath takes, and what financing looks like are what catch the homeowner months before they are ready to talk. Cost guides and a financing page laying out the routes you accept are real writing work, not a paragraph, and they are the difference between a brochure that waits and a site that meets people at the research stage where the best jobs start.
Nine Google reviews after twenty years is normal in remodeling, because nobody asks at closeout and homeowners rarely review a five-figure job unprompted. On a purchase this size, reviews are how strangers decide you will not vanish with their deposit. A site that just sits there is cheaper than one where someone requests a review after every job and keeps your Google Business profile fed and accurate. That ongoing review work is usually the difference between a one-time build price and a monthly retainer price.
Call tracking puts a unique number on the site so every consultation request is attributed to the page and town it came from instead of guessed at. It is a small monthly cost on its own, but it changes the whole pricing conversation, because on a months-long remodel research cycle it is the only honest way to judge whether the spend above actually turned into signed contracts. A site without it is cheaper and leaves you flying blind on which page or town earned the kitchen.
The math
Begin from your own ticket. A complete kitchen runs $25,000 to $80,000, a complete bath $10,000 to $30,000, and an addition routinely passes six figures. A DIY builder at $39 monthly works out to roughly $470 a year, which means one tub-to-shower conversion near $6,500 covers the tool for over ten years. Affording a website was never the real question for a remodeler. The real question is whether a bare one-pager ever surfaces in front of the homeowner who has been quietly studying that kitchen for four months, and a stock template rarely does.
Scale that up and the fee gets bigger but the logic holds. A managed program at $1,500 to $5,000 monthly is serious spend, somewhere from $18,000 to $60,000 yearly at the bottom of that band. Yet a single signed kitchen at $25,000 to $80,000 covers a full year of the $1,500 plan with money left over, and one addition at six figures covers roughly two. Book one extra kitchen, one extra bath, and a pair of conversions across a season and the program has already returned several times its cost, before a single basement or whole-home gut, the longest-researched work you sell, even enters the count.
The mistake is grading a site on its price tag rather than its yield. A cheap one-off build that surfaces nobody ends up far more expensive than a $1,500-a-month program that puts you on the shortlist for three more kitchens a year, because the cheap one silently bills you for every job it never caught while the homeowner read a competitor's cost guide through their whole research window. When one signed addition alone can top $150,000, the honest yardstick is dollars per signed contract, not dollars per website.
Our honest take
Run a tight crew that referrals and repeat clients keep full, with no push to grow? Then a DIY builder in the $16 to $39 range is honestly plenty. All you need is a tidy page that reassures a referral who searches your name before wiring a deposit: a handful of finished kitchens, your license number, your phone. Skip any monthly program until you actually need one. A fast brochure that shows real work will out-earn a feature-stuffed site sitting over an empty calendar every time, and a lot of first-rate remodelers spend an entire career on exactly that.
Want one polished custom site and already trust the referral pipeline feeding you? A freelancer at $1,500 to $8,000 is the fair middle ground. The site will look sharper than nearly anything your competitors run, the asset belongs to you, and it clears the basic online vetting a referral performs. Walk in knowing it is frozen on launch day, though: no suburbs added when spring widens your radius, no reviews stacking up at closeout, no new kitchens dropped into the gallery, no record of which consultations it earned. For some shops that is precisely the right dose of website, and we will say so plainly when we think it describes yours.
A managed system earns its keep when your market is contested and you are scrapping to be one of the two or three names a homeowner keeps after months of digging. That is our lane, and the price is out in the open: $500 to stand everything up, then a flat $1,500 monthly, invoiced quarterly at $4,500 per quarter, walk away any quarter. Every asset is 100 percent yours in writing on day one, the domain, the build, the reviews, the Google profile, the tracked numbers, so leaving means taking the lot with you. The full breakdown lives on our pricing page, and you can reach us at [email protected].
If you want the line-by-line breakdown of what we include for $500 setup plus $1,500 a month, it is all on the pricing page. No call required to see the numbers.
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