Trades / Landscaping / Website cost
In 2026 a landscaping website runs four ways: DIY builders like Wix or Squarespace are $16-39/mo and you build it; a freelancer is a one-time $1,500-8,000; a custom agency build is $7,000-20,000 once; and a monthly plan that markets it after launch is $1,000-5,000/mo.
The real ranges
The honest answer depends on whether you want a brochure or a sales tool. Below is what each route runs in 2026, what you actually get for the money, and where each one quietly falls short for a landscaping business that sells both design-build and maintenance.
$16-39/mo
Wix Light is $17 a month, Squarespace Basic $16, and the business tiers that drop the transaction fees run $20-39. You get a template, a drag-and-drop editor, and hosting. For landscaping the ceiling is real: a template fights you the moment you want galleries split by paver patio versus full renovation, separate paths for design-build buyers and route customers, and a real page for every town the trucks reach. You get a tidy brochure. You build it, you write it, and you keep it current, which is the part that dies by July.
$1,500-8,000
A simple five-page brochure site runs $1,000-4,000; a fuller custom build with copywriting and photo sorting is closer to $2,500-7,500. Good freelancers do clean work and the site is yours. The gap for landscaping is what happens after launch: a freelancer hands you the keys and moves on, so the Google Business profile, the review requests timed to finished yards, the town pages added as you expand, and the call tracking that proves which jobs the site earned are now your job, or nobody's. A beautiful site that never gets fed slides down the rankings by next spring.
$7,000-20,000
A full custom landscaping site from a competent agency, galleries organized by job type and budget, separate design-build and maintenance funnels, a commercial page, and town coverage, lands in this band, with elaborate builds pushing past $20,000. You get a real sales tool, not a template. The catch is the same as the freelancer's, just pricier: most one-time builds stop at launch. Unless ongoing marketing is part of the deal, the expensive site sits there while competitors who keep publishing pages and gathering reviews climb past it through the winter.
$1,000-5,000/mo
This buys the site and the work that makes it rank: local SEO, Google Business management, review requests, new town pages, and reporting. Local landscaping plans commonly run $2,000-4,000 a month, the average US SEO retainer sat near $3,200 in 2026. Done right it is the only route that compounds, because landscaping rankings move on a delay of months and the company publishing through winter owns April. Done wrong it is a vague retainer with no tracked calls, where you cannot tell a slow month from wasted money.
$15-150 per lead
Not a website at all, but it is where the budget often goes first, so price it honestly. Angi charges roughly $300 a year plus $15-85 per lead; Thumbtack runs $8-150 a lead, most trades landing $25-75. The trap is sharing: a lead sold to three to eight landscapers at once, won maybe a quarter of the time, so a $50 lead becomes $200 a booked job, and you are renting access, not building an asset. Useful to fill a slow week. It never becomes something you own.
What moves the price
A mowing-only operation needs a handful of pages. A full design-build outfit needs separate pages for patios, retaining walls, outdoor kitchens, grading and drainage, irrigation, landscape lighting, sod, and full-yard renovations, because each one is its own Google search with its own buyer. Every distinct service page is real writing and real layout, and the count is the single biggest lever on a landscaping quote.
Your address ranks you in one suburb. Every other town your trucks drive to belongs to whoever built a page for it. A company working three towns needs three real pages; one covering fifteen needs fifteen, each written around that town's searches rather than a city name stuffed in the footer. Town coverage is where most of the page count, and therefore most of the cost difference between a cheap site and a serious one, actually lives.
A landscaping sale is won on photos, so galleries are not decoration here, they are the product. Splitting work by job type and budget band, pairing before-and-after shots, captioning scope, and building each project as proof for the buyer planning exactly that job is real work. A dumped folder of ninety photos is cheap and sells nothing. An organized portfolio costs more to build and is the difference on a $30,000 patio.
Design-build buyers research for months and need pages that answer cost and process before they ever call. Maintenance customers decide in days and need a fast quote form with no brochure filler. Serving both means building two different paths with two different rhythms, plus a commercial page that speaks insurance, capacity, and response time to property managers. That is more pages and more thought than a single generic services page, and it is what separates a landscaping site that converts from one that just exists.
This is the factor most quotes hide. A one-time build is a fixed number; a site that keeps ranking is ongoing work, because landscaping rankings move on a months-long delay and a static site drifts down while competitors publish. Google Business management, review requests timed to finished projects, new town pages as you expand, and monthly reporting are the recurring half of the real cost. Ignore it at quote time and you pay for it in a quiet spring.
In April every vendor takes credit for a busy phone. A tracked number on the site is what tells you whether the website filled the routes, fed the design-build pipeline, or did nothing, so next season's budget is set on recorded calls instead of gut feel. Most cheap builds skip it because it is unglamorous plumbing. It is also the only thing that proves a landscaping site paid for itself, which is exactly why it should be in the quote.
The math
Start with the ceiling. A full backyard design-build renovation runs $15,000-50,000, so a single mid-size project covers an entire year of serious marketing on its own, before you count anything else. Our plan is $500 to set up and $1,500 a month, which is $18,000 a year. One renovation pays for the year and leaves change. That is the math that makes a landscaping website an investment rather than an expense, and it is why a brochure that never gets fed is the only version that loses money.
Now stack the mid-range work, because that is where most companies actually live. A paver patio is $4,000-16,000 and is the most portfolio-driven sale in the trade, won or lost on the gallery. A retaining wall runs $3,500-9,400 and is often need-driven, so the buyer moves fast and shops less on price. An irrigation install at $2,200-4,800 turns into years of spring startups and winterizations, and landscape lighting at $2,000-6,000 is high-margin add-on work. Two or three of these from the site in a year clears the $18,000 fee with room to spare.
Then there is the part that compounds. A commercial maintenance contract is $500-5,000 a month, recurring for as long as you hold it, and one office park can outearn a whole residential route. A mowing customer added this spring keeps paying every month for years. You do not have to take any of this on faith: every call from the site rings a tracked number, so at quarter's end you are looking at recorded calls and the jobs they became. If the numbers do not justify the fee, you cancel and keep everything we built.
Our honest take
If you are just starting, booked entirely by word of mouth, or testing whether the work even exists, build it yourself on Squarespace or Wix for $16-39 a month and skip the rest. A clean DIY brochure with your real photos and an honest phone number is genuinely fine when you are not trying to rank or compete on search. Spending thousands before you know your job mix is backwards. Get the work first, then build the machine that scales it.
If you want a sharp site once and you already have your own way of getting found, hire a good freelancer for $1,500-8,000 and own it outright. That is the right call when you do not need ongoing marketing, just a professional presence that loads fast and shows your work. Be honest with yourself about the after, though: a one-time build has to be fed, and if nobody is going to manage the Google profile, gather reviews, and add town pages, the prettiest site quietly slides down the rankings.
A monthly system makes sense when you want the phone to ring with jobs you choose, across every town your trucks reach, with proof attached. That is what we do: $500 to set up, $1,500 a month flat, billed a quarter at a time at $4,500, cancel any quarter you want. You own 100% of every asset in writing from day one, the domain, the code, the Google profile, the reviews, the tracking numbers. We promise the work and the call tracking that shows whether it paid, not a ranking or a lead count, because anyone promising those is guessing. Email [email protected].
If you want the line-by-line breakdown of what we include for $500 setup plus $1,500 a month, it is all on the pricing page. No call required to see the numbers.
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